MSOOCast

Broadcast infrastructure built for the future of streaming

Build FAST channels, manage live feeds, automate playout, and maximize video revenue with an AI-powered broadcast operating layer.

Broadcast Cloud · Live
latency 42ms

Content Sources

Live feeds · VOD · Playlists

Channel Engine

Scheduling · Playout

AI Monetization Layer

Contextual targeting

Edge Ad Insertion

SCTE-35 · Real-time

Every connected surface

FAST · OTT · Hospitality · Sports

18.4K

Streams

97.2%

Fill rate

99.99%

Uptime

Powering every distribution surface for modern video teams

FAST ChannelsOTT PlatformsSports NetworksHospitality TV

AI Advertising

Turn every video moment into revenue

Unlock AVOD, SVOD, and hybrid monetization with AI-powered decisioning, SCTE-35 live markers, and marketplace demand — without fracturing the viewer experience.

  • Server-side and client-side ad workflows
  • Contextual AI targeting across every moment
  • GAM, SSP, and DSP connectivity
  • Campaign analytics that improve yield
AI Ad Decisioning
Context · Yield · Fill

Scene

Match

Yield

Campaign optimization+24% RPM

Channel Operations

Complete broadcast control in one layer

Run channel origination, playout, and monitoring in a single operating layer — cutting tool sprawl while keeping broadcast-grade reliability.

  • Automated scheduling and playout logic
  • Live feed management with failover
  • Graphics and branding overlays
  • Private cloud, on-prem, or managed deploy
Playout Control Room
14:22:07:12
ON AIRPGM · SPORTS 24/7
Timeline SchedulerGMT+0
SPORTS 24/7
Live
CINEMA FAST
Live
NEWS NOW
Live
HOSPITALITY 1
Standby

Edge Ad Insertion

Real-time monetization at the edge

Deliver frame-accurate insertion and seamless playback across FAST, OTT, sports, and hospitality — so quality never trades off against revenue.

  • Real-time SCTE-35 detection at the edge
  • Low-latency ad replacement
  • Every major distribution surface
  • Session-level performance visibility
Edge Insertion
SCTE-35
Marker detected
00:12:04.18
Decision returned
00:12:04.22
Ad spliced
00:12:04.26

Sports

FAST

OTT

Partner Ecosystem

Built to integrate with your media stack

A network of cloud, advertising, and device partners that simplify live and on-demand workflows for every organization and use case.

Talk to our partnerships team
Cloud Playout
CDN Partners
Ad Exchanges
SSP / DSP
Device OEMs
Systems Integrators
Analytics
Identity
Broadcast engineers collaborating on video infrastructure

Customer Spotlight

A partner for teams building the next era of TV

Broadcast engineers, monetization strategists, and platform architects work alongside your team to launch channels, wire up demand, and scale revenue — with enterprise support at every step.

Platform at a glance

12B+

Ad opportunities analyzed every month

40ms

Median edge insertion latency

99.99%

Playout uptime SLA for live channels

150+

Channels originated on the platform

What our customers are saying

“Engineering the future of broadcast experiences together.”

Platform & infrastructure teams building modern video businesses

Latest resources

Guides & answers for modern video teams

Everything you need to know about running and monetizing video on the MSOOCast broadcast operating layer.

GUIDE

What is a broadcast operating system?

MSOOCast is a single operating layer that unifies channel creation, playout orchestration, live feed management, SCTE-35 workflows, and AI-driven ad insertion. It replaces the fragmented stack of point tools broadcasters traditionally stitch together.

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PLATFORM

Which distribution surfaces do you support?

FAST channels, OTT platforms, sports networks, hospitality TV, and connected devices are all first-class targets. A single channel definition can originate to every surface simultaneously.

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INTEGRATION

How does SCTE-35 ad insertion work on the platform?

Our edge infrastructure detects SCTE-35 markers in real time, calls the ad decision engine, and performs low-latency server-side replacement across broadcast, FAST, OTT, and hospitality feeds with frame-accurate splicing.

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Do you integrate with Google Ad Manager, SSPs, and DSPs?

Yes. The edge advertising layer connects to Google Ad Manager (GAM), SSPs, DSPs, and direct advertiser campaigns so you can blend programmatic demand with guaranteed deals in one auction.

Can MSOOCast be deployed on-prem or in a private cloud?

The platform supports managed cloud, private cloud, and on-prem deployments so your monetization infrastructure can live wherever your feeds and compliance requirements demand.

How does AI improve video monetization?

Contextual AI analyzes content and scenes to understand each moment, then the ad decision engine matches the highest-value demand and continuously optimizes campaigns for yield, fill, and viewer experience.

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